Vitiblog

Source : Fermentation: The Daily Wine Blog

I was watching a little television this weekend. For some reason, I kept coming across Clooney in a variety of different roles and it occurred to me that Wine needs George Clooney...or at least a Clooneyesque replacement.

Guys like George Clooney. Well, they like what George Clooney portrays.

First, he always gets the girl. He is, in fact, the only guy on my wife's laminated card and I suspect he's on just about every over 35 married woman's laminated card.

Second, he's a very good dude. That is, he's the kind of guy that other guys would like to hang with and watch a boxing match, play some golf, lie about woman with or watch some football with.

Third, Clooney looks great without looking foppish or too put together...the kind of appearance most men want desperately to be able to pull off.

BUT...you never see him or his characters drinking wine and enjoying it, let alone talking about. We in the wine industry need George Clooney to portray a girl-getting, good looking dude in a blockbuster wherein he also makes wine drinking and appreciating wine look like the coolest thing since single malt scotch [..]